1. Global Trend
Global Trend is…
GDP 규모 : $1조로 그 규모가 계속 증가 추세
07년 후반부터 글로벌 경제 위기
지역주의, 자국 무역 보호주의 대두
글로벌 경제 위기 속에서도 아시아권 국가들의 피해는 적었다.
아시아권 국민들은 한국에 관한 좋은 인상
RTA(Regional trade Agreement) 95년도 이후 급속히 증
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
- Bakery Industry Bakery industry : Window bakery, Franchise bakery, In-store bakery
1. Classification of Bakery industry
(1) Window Bakery
Window bakery is where workforce is below 10. We can also devide it into large-sized, middle -sized and small sized bakery according to the number of the workforce. The large-sized and middle -sized bakery produce and sell a large variety and amou
FTA협정을 맺어서 시장 진입에 정치적으로 큰 장벽은 없다.
•자판기 사업에 있어서는 경쟁업체가 사실상 없다.
Threat
•‘베트남 사람들이 동전 사용에 익숙하지 않기 때문에 잘 안될 수 있다;
•베트남의 행정상 부정부패가 심하여 협상이나 거래할 때 어려움을 겪을 수 있다.
•베트
Ⅲ. BCG Matrix
(1)Present situation
(2)Direction of strategy's establishment
Ⅳ. Current state
1.Star
(1)Lotte Confectionery
Lotte Confectionery has been growing nationally. And it is trying to achieve a goal that Asia number 1 the confectionery in 2018. Lotte Confectionery built infra to target foreign market by build new factories at China, Russia and Vietnam last yea
strategies what we suggest with macroscopic environment analysis.
B. Revision of SM Globalization strategy _ Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly)
of market, the major brand-name manufacturers have invaded into the Korean market. They are focusing on the overseas marketing. Mainly, they have made efforts of Mapanding their market to the Asian region. I. Ilso means that he ovtandards of consumption in Asian countries has increased. Korean cosmetics have the competitivenessfocusing on tas keality. Especially, In Vietnam, Korean goods are occu
-English Summary-
KOR-USA FTA was sign in 2007.4 and take effect at 2012. 3. 15. In this report we investigate the economic effect of KOR-USA FTA and influence in Korea’s service industry such as legal service, intellectual property right and broadcasting industry.
KOR-USA FTA will increase the 5.66% of Korea’s GDP and $321.9billion of consumer welfare. Also it will incr